The Power of Story

July 31, 2008 by  
Filed under Search

Last night I was at Bartell Drug’s looking for bleach to clean my deck.  There was a lot of grunge and grind out there and I needed something strong.  As I walked in I noticed “Seventh Generation:  free & clear” Chlorine Free Bleach.  This particular bottle of bleach read “non-toxic * hypo-allergenic * degradable” – furthermore it pronounced, ever so humbly in the top right hand corner:  “In our every deliberation, we must consider the impact of our decisions on the next seven generations. – From the Great Law of the Iroquois Confederacy” Read more

Human in a Fray of “Information” Sticks Out

On Tuesday, July 8 a prominent blogger and web 2.0 “valley insider” – relative to most – by the name of Cyndy Aleo-Carreira posted an interesting article / blog post regarding her amazement and shock as to how much feedback, commentary and “coverage” she received for posting a blog post on how she put her 3 year old daughter to bed using a popular online video distribution system called Seesmic.

Carreira has distinguished herself in a variety of capacities online: “Cyndy Aleo-Carreira is a former web developer turned technology writer. In addition to contributing to The Industry Standard, she is also Editor at the Web 2.0 blog Profy, and discusses tech and start-up issues at Wife 2.0.”

You can read the two links posted above regarding the “story”, but she deemed the incident one of the most surreal days she has had online in over 15 years.
Why?  I’m betting human…

Among other things this was very human story in a fray of online media and information – “the fire hose” – fraught with an over abundance of technical and business information, making this post stand out from the norm. This was a very human story behind a piece of “technology” that has a very real world and human application: in this case, putting babies to bed! Talking to people, explaining stories, showing the ‘behind the scenes’ aspects of life…or, I daresay…business.

She let us into her life with this story and it paid off huge dividends.