Local is getting HUGE!

You need to pay attention!  Google is.  They just re-assigned Marissa Mayer, who used to lead the ’search’ group at Google i.e 98% of Google’s revenue.  Was this a demotion?  Some speculate yes, others speculate that in fact local search is on Google’s radar as ‘thee’ next big thing, along with ‘mobile’.  Which is like saying “sauce and cheese” are becoming really big…and so is ‘crust’.  It’s gonna be bigger than pizza!  It’ll take  a lot of innovation to intelligently put together all the moving pieces of location based local search (think Foursquare & Gowalla), Twitter, Facebook, check in’s, “Groupons”, Yelp, user reviews, more search, social media, make your head spin.com, etc.  And with more and more of this ‘local’ stuff involving not only search and mobile, you - the small business owner - should really get on the ball and start managing and paying attention to this.  It’ll pay dividends in the future, if not now!

The Power of Story

Last night I was at Bartell Drug’s looking for bleach to clean my deck.  There was a lot of grunge and grind out there and I needed something strong.  As I walked in I noticed “Seventh Generation:  free & clear” Chlorine Free Bleach.  This particular bottle of bleach read “non-toxic * hypo-allergenic * degradable” - furthermore it pronounced, ever so humbly in the top right hand corner:  “In our every deliberation, we must consider the impact of our decisions on the next seven generations. - From the Great Law of the Iroquois Confederacy”  Read more…