Facts are Boring
July 3, 2008 by Jamie Svenson
Filed under Blog, Online Advertising
Today I attended a Web 2.0 media group.
The topic of blogs and whether to write about what you think v. facts came up:
“At my company, I propose we only write facts on our blogs – what we’re working on, what’s in development, etc.”
The spirit of the comment was that opinions can be ‘dangerous’. “Everybody has them – they don’t really mean much” to roughly paraphrase.
Facts are boring. Much like menu items, they’re necessary, but when leaned upon exclusively for safe content on a blog, it can be dry and hard to pull off in terms of creating a connection.
Tell your story. There is an art to this, but tell your story, your passion, your challenges, your trials and tribulations. Have some fun. Let it hang out there, just a bit. People will connect with authenticity and they’ll be impressed with hearing the truth – truth and facts that have grit, zeal and honesty.
Those are the facts people will come back to see again!