Local Business and The Video Opportunity: Why Local Business Should Use Video

Here is a great article – or should I say ‘an article’ – regarding the virtues of using video to engage customers here at Conversation Agent.

Now, I should definitely be doing a video blog post here, but it’s early in the morning, I’ve yet to shower (the virtues of having a home office) and I need to bang this blog post out before getting onto more serious matters of the day, like client and account work, including editing their videos.

Now onto the point:  if you’re a local business, consdider buying a small video camera and start doing videos of everything.  By everything I mean respond to user reviews, introduce you and your team, show your kitchen and how you make your favorite dishes, talk about the products you source or the services you provide – and do it over video, post it to YouTube and your blog, talk about those video responses to your customers in person and online via Yelp, Citysearch etc and start to engage a wider array of customers and “potential customers” using your real you – a real you that can only come out via video.

A surprising number of businesses don’t use this.  The barrier to entry is so, so low now you really should consider it a part of your “mix” from here on out.

What do you think?  Have you seen any cool examples of local business using videos to engage their customers?