Chipotle Launching New Concept

I LOVE Chipotle - I love what they are doing for the ‘environment’, their zeal at sourcing local food in their various markets, their direction in ascertaining a more high quality, higher % organic menu year in and year out and I like their attention to detail, the speed of their line, customer service, design, music and of course, their prices and their food.

They are developing a new Asian Fast Casual concept, to be rolled out in about 30 markets nation wide around mid 2011. Check out the article if you’re interested.

Highlights from the article:

“Using the Chipotle service model for an Asian concept and having Chipotle do it will give them incredible credibility”

“They have always been open to the idea that their Food with Integrity model is not specific to Mexican cuisine,” she said. “And Asian in general is one of the fastest-growing categories in the U.S., though it’s very fragmented.”

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