Email: Still A Huge Opportunity for Your Business

Most of the time these days, people are emphasizing Twitter & Facebook, “Social Media”, Gowalla, Foursquare, LinkedIn, blogs, YouTube, Flickr, etc, etc. It gets a little complicated and it’s always about the ‘newest thing’. Email is under rated, in my opinion. It’s the ultimate in ‘social media’ – you most likely got the email from a hand to hand, face to face interaction, either in your place of business, a drop off in a business card repository, or in a meeting of some sort. You are then following up and communicating with them via a very personal medium: someone’s email in-box! It can pay dividends for your business if done right.