Google Ad Words for Local Business
It is my opinion that Google Ad Words is a tremendously under utilized weapon in the “war on” great positioning on Google. I’m not sure it’s a “war on” but you understand what I’m saying, and if you don’t…let me know in the comments. Restaurants, bars, salons, hotels, shops, etc in Seattle, the Pacific Northwest, New York and LA (where our current clients reside) – and Columbus, OH – often ask: how do we get better positioning on “key” keyword terms we don’t currently show up for? BTW: 100% of our clients show up page 1 of their respective category and cuisine types, but there are ‘tail’ terms and ‘tangential’ terms these clients also want to show up under. GOOGLE AD WORDS is the answer (sorry for shouting). There are many keywords that are ‘tail’ terms that have zero competition (no bids) and start off at $0.05. You can get your feet wet with a $100 – $200 cap per month and really make an impression, pun intended.
Here is a great video that serves as an introduction to Google Ad Words auction. You bid on the keywords, so there is no arbitrary set price and your only competition is the previous high bid. You can set amazingly targeted ramifications and track it through Google Analtyics.
Check out this video from Google’s “Chief Economist”:
What type of success have you had with your local business using Google Ad Words?
