One: jump in and don’t take yourself so damn seriously. Seriously! I have a lot of clients who think for days about how to phrase things for Twitter, how to “position” it, wording, what they should talk about, etc. At the end of the day, careful consideration is great, but just do it – it’s not that big of a deal. You can repost a similar response or ‘tweet’ later – most of your followers may not even see any given ‘tweet’ anyway, so don’t fuddle to much with specifics.

It’s about them, not you. Re-tweet, but not too much. Respond with @’s, but again, not too much. Provide useful links. Talk about things in your neighborhood or city, ingredients your using, purveyors you work with, who’s going to win: The Cavs or The Magic?, sports in your town – be real, be authentic and don’t take yourself too seriously. Have some fun!